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Product Design, UI/UX, Interaction Design, Illustrations & all graphic ideation, design and production
We unbundled Price Drops from our flagship Slice app and develop it into its own app, focusing on finding potential savings for users. Included in the app is a previously purchased items list for price drop tracking, as well as a Deals section showing the latest sales from supported merchants that the app had found. The app then constantly monitors the price of those purchases for potential savings for you. When we find savings, we’ll automatically request them from the merchant when we can, or send an alert so you can ask for money back.
A spin off from our Slice app, keeping basic color palette, fonts and card views, but with added delight that comes with discovering price drops. Kosher, our mascot gets fully realized from outline cuteness to full body scrumptiousness.
Product Design, Interaction Design, adopting Material Design best practices
2 years after launching Unroll.Me on iOS, the number one request from our loyal audience of millions of inbox who count on Unroll.Me to declutter their lives was to create an Android app so the rest of our users could manage their inboxes on the go. Our goal is simple: to help people declutter their lives and help users streamline their inbox efficiently. With this app, we are giving our Android users an easy and intuitive way to edit their email subscriptions and clean up their inboxes.
Logo Design, Concept, Branding, Art Direction, Collateral, Website, Pro Bono
I started my first project with Taproot Foundation with a 6 month commitment to rebrand Point Reyes National Seashore Association. It grew into a 3 year relationship honoring 3 projects for the organization including Logo rebranding, Print Brochure and a Website. Along the way, National Park Service presented our group with the Director’s Award for Excellence in Interpretive Media to Point Reyes National Seashore Association. More importantly, they were able to continue their financial support of the park while developing their ability to leverage future support through their new identity program. PRNSA then hired me to continue my branding effort to their Newsletter and other Membership Outreach materials.
Website, Tablet App: Art Direction, Wireframes, UI/UX, Creative
I was part of a big team to work on the new wellsfargo.com that launched in June 2013. I further continued to work on their iOS tablet app.
Branding, Art Direction, Collateral, Website, Pro Bono
Like my other Pro Bono efforts, the San Francisco International South Asian Film Festival is a long standing one. It was fun to work on a wide variety of marketing materials for them using the branding I have created and applied onto Posters, Festival Programs, Post cards, Newspaper Ads, Emailers, Banners, Film Montages, Festival Passes, Tshirts and Website.
